Honey Birdette the Sensual Brand
The Honey Birdette brand launched by Eloise Monaghan in 2006 in Australia has launched an e-commerce site in the United States. The brand also plans to expand its U. K retail stores from 3 units to 40 units by the end of next year. The U. S expansion follows a 374% growth in the regional online sales in the last 12 months. Monaghan says that the launch of the online shop in U.S will improve the customer’s experience with HoneyBirdette. Case in point, there will be free delivery to customers, who make purchases over $50. Moreover, there will be easier returns and faster delivery as opposed to the past days’ experiences. More than that, Monaghan says that the company will open some retail outlets in the U.S to make the experience even more personal.
The first store outside Australia was opened in 2016 at the London’s convent garden, and it was closely followed by two more at the White City and in Victoria Gate. The ample success of the three outlets has made the management make a move to open 40 more stores in London by the end of 2018. Although it has 55 stores in Australia, Honey Birdete wants to take over other regions of the market.
Honey Birdette lingerie brand was launched in 2006 as the first sensual brand of its kind in Australia. The women in Australia flocked the shop as they wished to express their seductive side. Moreover, the beautiful lingerie made them feel powerful and in control. Monaghan says that the first stock was over within a short time, causing him to bring more products.
Honey Birdete also enjoyed favor in the international market where people made orders. Most of the Australian Elite Society come from other nations and word of mouth from them caused more orders to be received from other countries.