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Salvi Rafael Folch Viadero, A Man With A Proven Track Record

     Mexico media houses had been criticized for focusing on supporting government ideologies rather than investigative journalism which is very critical. Media houses relied on government advertisements to stay in operations. Long gone are those days, the media landscape in Mexico has experienced a dynamic shift in the last two decades.

As much as political activities remain at the forefront, the new media generation now focuses on the interpretation of political trends to enlighten the Mexican people. Though the government has been known for silencing vocal broadcasters for their pieces on embarrassing stories. The government recently pushed Carmen Aristegui, a radio news broadcaster, off the air after assisting in the exposure of government corruption. The public audience still has a variety of stations to get information from even after this incidence.

Media houses internationally have been known to compete for daily news. In Mexico, in-depth stories are what matter. The quality of output on issues related to crime and security are what readers, viewers, and listeners want to be enlightened on. Media houses get their funding from advertisements given the high costs of business operations. The use of technology has also spread like wildfire in the media landscape. The media companies have hugely invested in internet news for mobile readers. This is due Mexico having the largest smart phone penetration of about 65 million users in Latin America.

Televisa is the largest Spanish speaking media company in the world. Under the direction of their Chief Financial Officer and Director, Salvi Rafael Folch Viadero, Grupo Televisa, S.A. has been able to steer the company to success given the increase in taxes and downward economy the country is experiencing. Salvi Rafael Folch Viadero has a vast knowledge in the market and media business in general. At 50 years of age, he has managed to work for Televisa for about 15 years.

Salvi Rafael Folch Viadero’s main role at Televisa is to ensure the company yields maximum profits from the variety of products it offers. He does this by generating value from all members of the company through effective communication and support of the commercial department in operational areas. He also provides strategies that are key to the running of the business and provides liquidity that the company needs to continue growing.