Many people thought that Tidal would not succeed because of the competition that is there from the other giants. What you may not know is that Jay-Z is someone who knows what it takes to succeed in matters concerning music. Remember he has been there and knew what it all takes to be the best and attract fans. One should come with unique things and ensure that fans are always getting the best music. That attitude has made him succeed as an artist, and he would succeed even in music streaming business.
The problems that faced Tidal were associated with weak leadership from previous leaders. To make the company stable, Jay-Z had to think of a way to ensure that there was a strong direction in the enterprise. He had to make everything stable. The move he made left many people amazed because it was not expected. Many expected that Jay-Z would depend on great artists such as Kanye West and Beyoncé to make the app popular among music lovers. Instead, he appointed one of the best ladies in the leadership field. He decided to hire Desiree Perez. Desiree Perez may not be familiar with the music scene across the world, but the truth is that she is the best for that position.
Since she started giving her services at Tidal, the company is now enjoying many people who are signing up as trial members. She is aware of what it takes to make a business famous. Note that she is an entrepreneur and a businessman and she knows the ins and outs of running a business. She has a way of convincing customers and young artists who have something fresh to add to the music industry. Since she joined the team, she has convinced great musicians to become members such as Prince. She has come with ways of offering excellent services, and one thing that is now unique about Tidal is that it provides music that is of high quality.
She is the executive of Roc Nation. She also works with her husband, Juan Perez to manage Roc Nation Sports, which is also owned by Jay-Z. Therefore, she has the first-hand information to run Tidal. She knows the way forward for the company. With the strong bond that they have formed with Jay-Z, Desiree is ready to take the company to the top.
There are reasons why Desiree Perez is suitable for that position. First, the lady has strong negotiating skills and those who have worked with her know that aspect of her leadership. With that strong personality, she has been able to help many people including Jay-Z. She has mentored Jay-Z as a rapper, and now she has helped him to make it in the music streaming industry. She is the best regarding signing up deals and negotiating with clients. For, instant, she assisted in the arrangement of the Formation tour by Beyoncé. She was also vital in the deal between Samsung and Rihanna.
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Also, it is essential to know that Perez is very experienced when it comes to the music industry. She has in the past helped many artists who have excelled in the career and most of them attribute their success to the strong-willed lady. She will be now bringing customers and be maintaining them in Tidal. As of now, many consumers have begun signing up as trial users, and because of the first class music, they will continue using the service. Source billboard.com.